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Monday, April 16 2007
By Alain Thibault on Monday, April 16 2007, 12:57
Cory Doctorow is well known for his opinions about DRM and how eBooks should be marketed on the Internet. In fact, he argues that the only way an eBook should be marketed is by giving it away for free.
But the real question is: is Cory Doctorow really publishing eBooks or are they just promotional material for his real business that has absolutely nothing to do with eBook publishing?
Tuesday, December 12 2006
By Alain Thibault on Tuesday, December 12 2006, 11:35
It can be difficult to decide the sale price of an eBook. Since there are no printing and distribution costs, should an eBook cost less than a paperback book? How will I know how much my potential clients will want to pay for my eBook?
Monday, November 13 2006
By Eric Maziade on Monday, November 13 2006, 14:25
I often hear professional marketers advice people to give away their products as some form of advertisement to get clients to purchase the seller's other products. I also often hear other marketers saying that today's customers will just take what's free and leave.
Who's right?
Monday, October 30 2006
By Eric Maziade on Monday, October 30 2006, 00:00
Your sample eBook acts pretty much like your eBook's sales page. It informs your reader about what your eBook is about and tells them why they need to buy your eBook.
Here are a five tips that will help you get more out of your sample eBook.
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